NAA Promotes Efficacy of Newspaper Political Ads

february 17, 2004  09:12 am
Newspapers may be the original grassroots medium, but you'd never know it judging by their piece of the political-ad pie. The Newspaper Association of America's drive to get candidates — and newspapers themselves — to see the potential in political print ads gained impetus last August, however, when its bipartisan poll of 1,200 registered voters nationwide showed that 7 out of 10 regularly read newspapers.