Movie Theater Chains Cut Print Show Times, Point Folks to Web

august 26, 2009  08:31 am
The two largest American theater chains have begun in recent months to reduce or eliminate movie time listings in newspapers, directing consumers to their websites or third-party sites instead. A representative from the Newspaper Association of America (NAA) says that by removing these paid ads, the theater chains are taking away something important to readers. "For a reader, some things that are ads are actually considered news," NAA vice president of advertising Mort Goldstrom says. "Ads for concerts and things at clubs, for restaurants and movies -- that's a reason people read."