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More Details Reported About East Bay Express Deal

By AAN Staff
may 23, 2007  08:57 am
As the dust settles from Village Voice Media's sale of the Express to a consortium of independent owners, a clearer picture of the new paper is emerging. The Berkeley Daily Planet reports that former Pitch Weekly publisher Hal Brody is the paper's majority owner, with 51 percent of the stock. Brody tells the Bay Guardian that, in addition to himself, editor Stephen Buel and Monterey County Weekly's Bradley Zeve, there are three out-of-town investors in the paper. He also says that the Express' joint ad sales agreement with VVM's SF Weekly will continue "indefinitely," and that the paper will continue to be represented in national ad sales by Ruxton. Meanwhile, Buel tells the Daily Planet that VVM "doesn't do well in places with competition." He adds: "If you look at the paper in the past year or so, you will see that it has gotten a lot thinner ... they didn't do well here." Buel also says that while the Express remains a defendant in the Bay Guardian's predatory pricing lawsuit, VVM agreed to assume all responsibility for the litigation. Finally, Buel writes on the Express' blog that more changes are afoot: a 5,000 bump in circulation and a tightening of the distribution area. He says the new owners also plan to address "changes to the format and design of the newspaper [that] made it a far less hospitable home for small advertisers, and placed limits on our community news coverage."
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