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Monterey County Weekly Celebrates Its Sweet 16th

By AAN Staff
october 5, 2004  01:12 pm
Nearly two decades ago, Bradley Zeve bought a failing Monterey County tourist paper called Coasting and gradually transformed it into what is now Monterey County Weekly, reports Ruth Hammond. Celebrating its 16th anniversary this year, the paper owes its longevity to Zeve's approach: Plan carefully, know your audience, and be prepared to weather disasters. The result is a paper that claims the second-highest household penetration -- around 30 percent -- among papers in the Association of Alternative Newsweeklies. "By having a huge household penetration, we have a lot of influence," says Zeve.
View full article at Monterey County Weekly
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