Media Buyers and Planners Prefer Kerry

october 29, 2004  12:48 pm
Most national polls indicate that the 2004 presidential race is extremely close. Some have the Bush/Cheney ticket ahead. Others put the Kerry/Edwards team on top. Some suggest it is a dead heat. But among the nation's media planners and buyers, there is no question which candidate leads. By a margin of nearly two-to-one, media executives would like to see John Kerry elected president versus George W. Bush, according to results of a survey of the MediaPost Advisory Panel conducted online this week by InsightExpress.