Marketing Cars: Appealing To Youth and the Not-So-Young

october 21, 2003  08:54 am
As the American population grows older and as new car prices rise (even with incentives), the average buyer of new vehicles has ventured far into middle age. Among the major automakers, the average buyer's age ranges from 41 years old for the Volkswagen and Mitsubishi to 64 for the Buick.