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Marketers Pitch to Young Voters

By AAN Staff
march 22, 2004  06:57 am
From Valentine's Day to Cinco de Mayo, most corners of the calendar have been drafted into service by advertisers, producing such heartfelt rituals as Presidents' Day car sales. Now marketers are exploring ways to capitalize on one of the few occasions that have remained relatively uncommercialized: election season.
View full article at New York Times