Maine Faux-Alt Set to Launch March 15

march 5, 2007  08:43 am
Maine Community Publications, a subsidiary of the Seattle Times Company, recently announced the launch of The Maine Switch, a "free lifestyle weekly targeted to adults ages 25-45 years old," according to a press release. "Short and sweet is the soul of this magazine," says a blog entry on Switch's MySpace page. "You won't find long, boring reports in Switch, that's not our style. Instead we love colorful photos, funky facts and quirky pieces." The Seattle Times Company also owns Maine's large daily, the Portland Press Herald, which has twice before launched similar products with no success, the Portland Phoenix reports.