Mags Record 11th Straight Month of Ad Page Cuts

may 10, 2004  08:45 am
Consumer magazines experienced their 11th consecutive month of ad page erosion, a pattern that could make 2004 the third straight year of declining magazine ad volume. According to estimates released last week by the Publishers Information Bureau, the magazine business once again ran in place during April, with ad pages down 0.5 percent against the same period in 2003 even though revenue jumped 6.8 percent. For the first four months of 2004, pages have declined 1.7 percent and revenue has grown 6.5 percent.