Mag Unit to Launch Agency Credit Clearinghouse

february 25, 2004  08:48 am
The Media Credit Association (MCA), a little-known annex of the Magazine Publishers of America that provides credit information and services to magazine publishers to help them collect payments due from ad agencies, has been spun off from the magazine trade group and is aggressively pursuing a broader agenda that would make it a clearinghouse for advertising accounts receivable data--including the media payment, delinquency, and default histories of ad agencies--for all the major media.