Long Island Press Partners with Another Weekly for Ad Sales

august 15, 2008  08:54 am
The Press is partnering with The Independent "to offer advertisers a two-paper deal that officials at the free weeklies tout as an 'all Island' option," Newsday reports. The deal was hatched a few months ago during a meeting of the papers' publishers and key officials to discuss a "strategic alliance," according to Michael Castonguay, chief financial officer of the Long Island Press. "It's an advertising-marketing partnership that we hope will expand as we continue to grow on Long Island," he says. According to Newsday, the Press has a circulation of more than 97,000, and the Independent has a circulation of about 20,000.