Local Paid Search a Threat to Local Newspapers?

december 23, 2003  09:35 am
Six months after it began benchmarking the fledgling business of local search, The Kelsey Group says it has emerged as one of the hottest new online advertising categories. While the marketplace does face some unique challenges, the Kelsey analysts say the cost effectiveness of local search is so powerful that it ultimately could compete with other forms of advertising used by local businesses and services, including local yellow pages, direct mail, newspapers and radio.