Local Citizen Media Site Bleeding Management, Staff

january 12, 2007  11:55 am
Backfence, publisher of a family of "hyperlocal" news sites, has seen the resignation of its CEO and the firing of two-thirds of its staff of 18, reports Paid Content by way of Poynter. Original co-founder Mark Potts (who disputes the layoff figures without providing a number of his own) has returned to lead the beleaguered company. In the last year and a half, Backfence has grown from its original community site in the D.C. area to include 13 sites across the nation. A Poynter contributor surmises, "some of Backfence's revenue trouble could be attributed to the reliance on a single, spotty advertising revenue stream rather than developing multiple revenue streams."