Internet Impacts More Spending Offline than Online
By AAN Staff
september 9, 2003 05:00 pm
The Internet industry has long given up on the
debate of whether the Web is a branding or a
direct response medium and settled on the mutual
understanding that it can serve both purposes
rather successfully. Up until now, however, that
success has not been truly quantified, but the
2003 American Interactive Consumer Survey
conducted by The Dieringer Research Group
says the magic number is 50%.