Indie Media Ad Network Opens the Door to Unique Audience

december 18, 2015  01:00 pm
Indie Media Ad Network Opens the Door to Unique Audience
WASHINGTON, D.C. -, the first advertising platform that connects 150 of the nation’s most respected independent news publications, launched today.

The initiative, spearheaded by the Association of Alternative Newsmedia, for the first time gives advocacy groups. nonprofits, political campaigns and other mission-driven advertisers access to a unique audience of more than 24 million people in 125 U.S. markets via newspapers, websites and mobile.

“The audience for alternative media is known as progressive, culturally aware, educated, civically minded and active as voters and community members,” said AAN Board of Directors President, Blair Barna. “They are a natural target audience for many groups and issues.”

Advertisers can make strategic buys in any combination of markets and across multiple platforms, including print, digital and mobile display, email, social tools, IP mapping and more.

Barna said political and advocacy groups advertisers will find that using alt weeklies is more effective in reaching prospective influencers who are engaged in their communities. These publications have the reach, trust, and readership that many traditional media do not.

“We took this on to help promote local, independent media and to offer an alternative advertising outlet to reach engaged citizens,” said Tiffany Shackelford, AAN Executive Director.

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