IAB Moves to Rein In Pop-Up Ads

may 4, 2004  06:20 am
Pop-up and pop-under ads should not display more than once during a user's visit to an individual Web site, according to new Web advertising guidelines issued by the Interactive Advertising Bureau. The announcement was one of a set of new guidelines released just before the IAB opened its national Leadership Forum meeting in New York City today. Other suggested guidelines deal with labeling and sizing.