IAB Makes Headway In Online Video Industry Standards

march 11, 2008  11:08 am
Late last year, the Interactive Advertising Bureau (IAB) put together a Digital Video Committee to try to "establish industry standards so agencies could compare apples to apples on a network by network basis," MediaPost reports. The committee presented findings from its first white paper last month in New York, and made the initial steps of defining some key terms and creating two working groups to further study ad format standards and core metrics. MediaPost reports that 120 companies are involved with the committee.