How the Jackson Free Press Built an Uncommon Alt-Weekly Audience

august 26, 2008  11:11 am
The JFP has "resurrected the alt-weekly tradition of maverick investigations and cultural provocation," Casey Sanchez writes in Next American City magazine. In doing so, "it has cultivated an audience uncommon in the South and practically nonexistent among alt-weeklies -- young, white conservatives and black professionals, many of whom are lifelong Jacksonians." Editor Donna Ladd says the paper's dogged coverage of City Hall has helped build a loyal following. "Any cover with the mayor on it doesn't stay on the stands more than a day," she says.