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Hip-Hoppers and Indie Rockers Help Sell Chuck Taylors

By AAN Staff
june 19, 2008  08:43 am
Converse pulled together N.E.R.D.'s Pharrell Williams, Julian Casablancas of the Strokes and indie electronic up-and-comer Santogold to produce a song called "My Drive Thru," Brandweek reports. The shoe company has made the song available for free download at Converse.com, and will push the song in the "Three Artists, One Song" ad campaign that will appear in a number of AAN papers.
View full article at Brandweek
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