Global Search Engines To Target Local

october 10, 2003  07:12 am
As much as 30 percent of the roughly 1.6 billion searches conducted online each week have a geographic or location-specific dimension, according to a survey of search providers recently completed by The Kelsey Group. Attempting to tap into this market, Google and Overture have recently conducted tests of local search applications, and AOL and Yahoo! are increasingly integrating local information into general search results. In addition, earlier this year, Citysearch launched a local paid search product across its nationwide network of city guides.