Girls Dig Tech Toys Too!

march 4, 2004  09:25 am
Some argue that the sexual revolution has yet to place men and women on a level playing field. The digital revolution, however, may be closing that gap. Harris Interactive's annual 360 Youth College Explorer Study, released today, found that men and women engage in online gaming, downloading music, and digital photography, as well as text messaging, at similar rates. Commissioned by Alloy's youth media and marketing division, 360 Youth, the study evaluated consumer technology and entertainment usage of college students ages 18-30. Although differences between the sexes have emerged from the research, it's clear that this demographic on the whole--of which 65 percent uses the broadband Internet daily--is far more "wired" than the general population, of which only 37 percent uses broadband.