Gannett Folds Faux-Alt Into Metromix Brand in Cincy

july 9, 2009  09:19 am
The entire staff of CiN Weekly, the free weekly published by Gannett property The Enquirer, was let go yesterday. "Over the last few days, they've been re-stickering the outdoor plastic boxes with Metromix labels," Cincinnati CityBeat editor and co-publisher John Fox tells Editor & Publisher. Gannett has made similar moves with faux-alts in Nashville and Indianapolis. On Twitter, Enquirer editor Tom Callinan confirms the change: "CiN in print and online will continue with Metromix as dominant brand," he writes. "That does not lessen the sadness of layoffs."