Forecast: Digital Ad Spend Only Bright Spot for Local Media

march 17, 2009  12:32 pm
BIA Advisory Services and the Kelsey Group predict that U.S. local ad revenues will continue to decline through 2013. The only segment that is expected to grow in the next four years is local interactive, which includes mobile, local search, online verticals and classifieds, voice search and email marketing. BIA and Kelsey are forecasting revenue growth in that sector from $14 billion in 2008 to $32.1 billion in 2013.