Federal Trade Commission Rules Bloggers Should Disclose Freebies

october 6, 2009  09:40 am
According to Federal Trade Commission (FTC) guidelines released yesterday, bloggers who review products should in many cases disclose when those products are given to them for free, but traditional journalists usually don't need to. The guides -- which call for a case-by-case analysis of whether disclosure is required -- are not enforceable, but "serve to put marketers on notice about the type of activity the FTC will consider deceptive," Online Media Daily reports.