Eugene Weekly Holds Jingle Contest

july 3, 2007  03:08 pm
The alt-weekly put out a call for local musicians to create 30-second jingles, and plenty responded. There are now 26 jingles in the running for the possibility of being featured in local radio ads for the Weekly. Readers are currently listening to and voting on the best jingles online, and the winner of the reader's poll will also receive a $500 prize. "We will probably cut the [radio] spot with an all-star band in different genres," says Bill Shreve, the Weekly's director of Marketing and Advertising. He adds: "We've gotten a pretty good buzz off this thing."