AAN News »
   

Drinkin' Dirt

By AAN Staff
february 11, 2003  11:27 am
Drinkin' Dirt
Nowhere in America does a hometown brewery -- in this case, America's largest -- have such a statistical vise grip on local beer consumption as Anheuser-Busch has in St. Louis. Whereas Miller Brewing is lucky to carve out a 50 percent market share in its hometown of Milwaukee, A-B manages 70 percent of the St. Louis area market without having to resort to shameless gimmickry or price-slashing. That said, thanks to a combination of factors -- chief among them an attitudinal migration toward working-class chic among twentysomething hipsters that's steadily infiltrating watering holes nationwide -- subpremium "anti-brands" such as Pabst Blue Ribbon and Miller High Life are enjoying an underground comeback of sorts. Riverfront Times' Mike Seely takes a two-fisted look at the new drinking ethos.
View full article at Riverfront Times