Don't Know the Difference Between ROI, RoAS, CPM, and CPA?

may 11, 2007  04:15 pm
If you've been drowning in the alphabet soup of web metrics and analytics, have we got a lifeboat for you! Executives from the Overland Agency -- one of Portland's leading brand marketing and interactive advertising agencies -- will teach AAN convention attendees how to talk "letters" and "numbers" with online media planners/buyers, as well as how to align their presentations with advertisers' objectives.