Daily Papers Trimming National Ad Premiums

february 23, 2007  04:22 pm
Although the premiums remain on rate cards, major-market dailies are under increasing pressure from media buyers to reduce them, Media Life reports. Declining circulation and more local competition, especially online, have left the dailies vulnerable. "Advertisers are losing value in newspapers every day, but newspapers act like it is still 1970," complains one media buyer.