Daily Paper Tries To Get Shepherd Express Removed From Starbucks

november 19, 2007  12:15 pm
"We were thrown out of Starbucks because of a deal the Journal Sentinel cut with Starbucks' regional office, where the Journal Sentinel demanded that the Shepherd Express be excluded from Starbucks newspaper racks," writes Express publisher and editor-in-chief Louis Fortis. The Sentinel-owned free weekly MKE then ran an ad claiming it was "the exclusive free weekly" available at Starbucks stores around Milwaukee. But a regional manager says "the decision as to whether a particular Starbucks carries the Shepherd will be at the discretion of each individual store manager." The controversy with the coffee giant comes as the paper celebrates its 25th anniversary. In this week's cover story, assistant editor Lisa Kaiser traces the Express' journey from "a monthly 'free expression magazine' by English majors at UW-Milwaukee" to what it is today.