Dailies Post 6.5% Rise in Nationals in 2003

february 4, 2004  08:42 am
Last year was not an easy one for US newspapers. A lacklustre job market made for empty recruitment pages. Cutbacks in department store advertising hurt retail category revenues. And troubles in the tourism industry translated into thin travel sections. But there was a bright spot. National advertisers, from entertainment groups to carmakers, showed an increasing willingness to launch their products, promote their brands and supplement other media campaigns in newspapers.