Columbus Alive Shifts Focus, Changes Name

october 28, 2002  03:44 pm
The Ohio weekly has changed its name to simply Alive and is now "the music, art and culture paper of Columbus," Publisher Sally Crane writes in an Oct. 17 editorial. Saying the paper was "stuck in a rut," Crane says Alive will quench those who "were thirsting for more of what they find relevant to their lives" -- and that's more on the arts, music and culture scenes "with tips and top picks in each category." Crane says it's hard for her, a former investigative reporter, to admit, but the paper was taking itself "a little too seriously."