Coast Weekly Changes Name to Monterey County Weekly

february 12, 2004  03:48 pm
Not everyone in the paper's circulation area is at the beach. The new name better reflects where the alternative newsweekly's readers live and work, says executive editor and CEO Bradley Zeve. With a circulation of 40,000 in the communities of the Monterey Peninsula and Salinas Valley, the weekly is much better read than competing papers owned by media giants Knight Ridder and Gannett. Zeve says the weekly's mission of inspiring "independent thinking and conscious action" will continue.