Classifieds Surge Propels 2Q Newspaper Ad Growth

august 18, 2004  09:08 am
While the newspaper world struggles to recover the faith of advertisers after an unprecedented series of circulation scandals and battles with the Internet's threat to local ad sales, some good news for the industry emerged Tuesday. Total newspaper ad expenditures rose 4.1 percent for the second quarter of 2004 to $11.5 billion versus the same period last year, according to preliminary estimates from the Newspaper Association of America.