City Pages' New Show is a 'Revolutionary Approach' to Talk Radio

march 20, 2009  01:00 pm
Local radio legend T.D. Mischke has begun his weekly web radio show (and print column) for the Twin Cities alt-weekly, and the Star Tribune says the experiment "is being observed by every publication struggling to adapt to a world in which paper and ink aren't enough to keep the lights on." Under the arrangement, Mischke is given a platform and he brings his own advertisers. That was a big sell to publisher Mark Bartel. "That and the fact that he's a known commodity made it a no-brainer," he says, adding that the cost for the webcasts would probably be a couple hundred dollars a month.