Chicago Reader Ends Suburban Edition

august 9, 2007  08:34 am
Publisher Mike Crystal tells Crain's that as part of its redesign plans, the paper will distribute just one edition to both the city and suburbs starting this week. The suburban edition -- a smaller version of the paper called the Reader's Guide to Arts & Entertainment -- was launched in 1996. Crystal says the decision is part of the switch to a tabloid format (scheduled for the first week of October), and it likely would have happened with or without the paper's recent ownership change. The Reader's new circulation total of 135,000 will be the same as the combined circulation was for the two editions, but the paper is calling it a 15 percent increase in circulation for the main product and is raising ad rates six to seven percent, Crain's reports.