Cell Phone Mergers Not Bad for Newspapers, Yet

december 16, 2004  01:14 pm
During the newspaper recession and the last few years of shaky recovery, wireless telephone service providers were aggressive and steady advertisers, all the more important because they pumped up revenues in the anemic national-ad category.But with Wednesday's announcement of the $35 billion merger of wireless giants Sprint and Nextel Communications -- which comes two months after Cingular's $41 billion acquisition of AT&T Wireless -- newspapers now must ask: With all this consolidation, will cell phone service providers hang up on newspapers?