CareerBuilder to Launch New Campaign

december 15, 2003  09:14 am, the popular online career site, will shift its focus from people who are out of work to those who are gainfully employed, but disgruntled, with a $17 million campaign breaking next month. Three humorous 30-second TV spots, via Cramer-Kressalt, Chicago, will make their debut Jan. 5 nationwide on network and cable. The spots show employees fantasizing about dramatic ways to escape their current, miserable jobs. Radio, print and outdoor will support.