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CareerBuilder to Launch New Campaign

By AAN Staff
december 15, 2003  09:14 am
CareerBuilder.com, the popular online career site, will shift its focus from people who are out of work to those who are gainfully employed, but disgruntled, with a $17 million campaign breaking next month. Three humorous 30-second TV spots, via Cramer-Kressalt, Chicago, will make their debut Jan. 5 nationwide on network and cable. The spots show employees fantasizing about dramatic ways to escape their current, miserable jobs. Radio, print and outdoor will support.
View full article at Brandweek via E&P