Brand New World: 2007 Ad Trend Predictions

january 2, 2007  04:48 pm
Socially responsible consumerism and the increasing influence of the Web in the physical world are among the trends foreseen by ad executives in a New Year's round-up in the New York Times. Execs quoted in the article also expect to see more user-generated advertising in the new year. "Consumers are demanding and getting a seat at the table and defining what the brand experience is about," one adman tells the Times.