Borrell: Newspapers Nab Largest Share of Local Web Video Ads

april 11, 2007  12:36 pm
Last year, 50 percent of total online video ad revenue went to local newspaper sites, while 20 percent went to TV-station sites and the remainder was spread among other local sites, according to a new Borrell Associates report. While video accounted for only five percent of local online advertising this year, Borrell expects that figure to increase to 35 percent by 2012, for a total of more than $7.7 billion.