Blogs Emerge As Hot New Ad Buy

october 27, 2003  09:31 am
Blogs, online's niche media format du jour, are chronologically structured logs of text and images published to the Web with easy-to-use software tools. The segmentation and abundance of blog content (think anything from the naval-gazing minutiae of a teenage girl's life to the practical punditry of a tech firm CEO) is fueling a new form of online advertising.