Be Patriotic: Buy Foreign

april 2, 2003  05:54 pm
Be Patriotic: Buy Foreign
Laurie David is not your typical "Think Globally, Act Locally" sort of environmentalist. Her husband, Larry David, co-created Seinfeld, for one thing, and now stars in his own series, Curb Your Enthusiasm. And David herself travels in privileged Hollywood circles. But she flips their good fortune on its head, mining her connections to actors, producers and movie execs to advance populist environmental campaigns. She’s the engine behind the Detroit Project and its controversial anti-SUV ads, and without her, one Santa Monica dealership would not be leading the country in sales of Toyota’s gas/electric hybrid, the Prius. LA Weekly's Deborah Vankin tells us how David puts celebrity activism in the driver’s seat.