Bay Guardian Expert Testifies in VVM Trial
By AAN Staff
february 21, 2008 12:14 pm
Damages expert Clifford Kupperberg continued his testimony on Wednesday in the
Guardian's predatory pricing trial against
SF Weekly and Village Voice Media. He put forth six "damage models," which estimated the financial toll on the
Guardian by the
Weekly's alleged below-cost sales at anywhere between $4 million to $11.8 million. For more details, check out the reports from
the Bay Guardian and from
the Weekly. The trial resumes today with continued cross-examination of Kupperberg.
Tags:
Circulation,
Classified Advertising,
Design & Production,
Editorial,
Electronic Publishing,
Financial,
Management,
Marketing,
Retail Advertising,
San Francisco Bay Guardian,
SF Weekly,
Village Voice Media Holdings, LLC