Auto Dealers Pull $ From TV, Invest In Online Newspapers

october 22, 2003  08:01 am
Automobile manufacturers are expected to spend $1.3 billion in online advertising this year, up 15% from 2002, according to a new study from Borrell Associates Inc. of Hampton Roads, Va. At the local level, dealers are now spending $2 on interactive advertising for every $3 they spend on local television.