Auto Dealers Pull $ From TV, Invest In Online Newspapers
By AAN Staff
october 22, 2003 08:01 am
Automobile manufacturers are expected to spend
$1.3 billion in online advertising this year, up 15%
from 2002, according to a new study from Borrell
Associates Inc. of Hampton Roads, Va. At the
local level, dealers are now spending $2 on
interactive advertising for every $3 they spend on
local television.