Augusta, Ga., Daily Paper Takes on Alt-Weekly in Ads

december 18, 2008  09:26 am
According to the Buzz on Biz blog, last week the Augusta Chronicle ran a half-page ad targeting businesses that placed ads only with that city's AAN-member paper, the Metro Spirit. It tried to persuade ad buyers that by ignoring the daily, they were missing out on 104,000 readers. "It is the first time in memory that the Chronicle has named a competitor by name," Buzz on Biz reports.