As Belts Tighten, Ad Execs Are Considering Fewer Outlets

october 1, 2008  10:20 am
Ad salespeople are expected to have to face increased competition for a dwindling number of media slots being planned by ad executives, according to a new report by Advertiser Perceptions Inc. "The study finds that the number of media brands being 'considered' by advertisers and agencies has declined precipitously, meaning individual media outlets will be facing their toughest competition ever when vying for a slice of what are also likely to be smaller advertising pies," Media Daily News reports. The two mediums facing the greatest reduction in consideration slots? Online and print, respectively.