AOL Inks Deal with Radio Rep Firm

march 22, 2004  10:19 am
America Online today announced its first agreement with an advertising rep firm in a deal the interactive media giant hopes will help rev the nascent online radio category. Ronning Lipset Radio will sell audio advertising spots for AOL Radio properties Radio@Netscape and narrowband Radio@AOL services, which are both part of the AOL Radio@ Network. The Radio@AOL for Broadband service carries no audio ads.