Analyst: Some Paid Advertising Will Be Lost for Good in Downturn

june 22, 2009  10:17 am
PricewaterhouseCoopers' Marcel Fenez tells the New York Times that after a 12 percent plunge this year, global ad spending will not climb back to 2007 levels for five years, largely due to the emergence of cost-free avenues like social media to disseminate branding messages. "It's different this time," he says. "There's obviously some element of cyclical in it, but our belief is that it is largely structural."