Alts Hold Fast in Competitive Climate, Report Finds

march 14, 2005  01:20 pm has released its annual "The State of the News Media" report. Among the findings: "Alternative weeklies are still relatively strong, especially considering the troubles many print outlets have had in recent years, but the competition has grown" -- in the form of free daily tabloids and faux alts produced by daily papers targeting young adult readers. The "older alternative weeklies," says the report, differ from faux alts in "what they are trying to do in terms of politics, culture and values of the cities in which they appear" and whether alts ultimately fend off the challenges posed by imitators "will be an important barometer measuring urban culture."