Alt-Weekly Sells Advertorial Space to Conservative Paper

april 6, 2007  08:27 am
The politically conservative Sacramento Union has purchased two pages of ad space for 13 weeks in the Sacramento News & Review, according to the Sacramento Business Journal. The two pages will be original editorial content, meant to expose the alt-weekly's audience to the Union's ideas. In a press release, the Union's publisher thanks the News & Review for "thinking outside the box and having the courage of their convictions to print another opinion." In the same release, News & Review president Jeff von Kaenel anticipates potential criticism and takes it head on: "The Sacramento Union's pages will contain plenty of content that we will strongly disagree with," he says. "But does that paper have a right to buy space and get those opinions heard? The answer is yes."