Alt-Weekly Readers Remain Forever Young

january 13, 2003  03:13 pm
Yes, alternative weekly readers are aging, but that's mainly because "there are just too many people in America getting too damn old," argues John Morrison of the Alternative Weekly Network. Analyzing Media Audit data, Morrison establishes conclusively that alternative weekly readers between the ages 35-54 are actually younger than the general population of 18 to 34-year-olds. Well, maybe they're not physically younger, but they go to more movies, attend more concerts, ride their bicycles more often, and even drink more beer than the Gen X and Y'ers who are young enough to be their children. If they had any children, that is.